Objective: To raise awareness for the 'something for the fans' competion which was held by major sponsor Mastercard
Coverage
3 Digi Vans playing the competition video, strategically placed to have high visibility for the VIP's entering the awards.
3 promotional staff handing out branded Oyster wallets with competitio details inside to those arriving by tube or bus.
2 moving Mastercard logo projections.
1 giant inflatable projection screen which stood 7.5m hight and 15m wide playing the competition video to capture the attention of those entering the arena.
